The question that comes to most people's mind when they hear CMS is: "What is a CMS?" A CMS is a system which enables you to manage the content on your web-site, whenever, wherever, and however you want.
Why is it worthwhile to manage your own content? There are a multitude of reasons: One, it saves you money. Two, it assists your company in staying agile. Three, it encourages you to update your site regularly which assists with your search rankings.
Part of what makes the web so appealing to the modern business is the great amount of agility open to your company. A good CMS will allow your company to easily change their content, resources, and calendars on the site with the ease of using sending an attachment, or writing a word document.
With a more streamlined environment your company will be able to adapt its web marketing image with the greatest ease as your business adapts to the ever-changing market.
The conventional way of updating a web-site's content is to spend time assembling your changes, and then communicating with your web management company. The company will then open the HTML coding and make the desired changes.
While there are certain circumstances where this is helpful, in general this is often a costly and innefficiant solution. With our new solution, you will be able to save your time, by implementing your changes and quickly seeing how it looks on your web-site without needing to wait for your web company, whenever and wherever you have internet with the ease of editing a word document. Secondly, the costs paid to the web company can add up quickly; a well-maintained site is updated at least once a week, with a 1-hour minimum for time at $50/hour, what would otherwise be simple edits cost a minimum of $2,600.
While there are as many opinions about SEO (Search Engine Optimization) as people you ask, all professionals agree that a regularly updated site will tremendously help your rankings.
A solid content management platform will enable your business to constantly update your site with the ease of editing a word document; this will provide you the ability to maximize your ranking with the search engines, increasing the amount of search-engine traffic driven to your site, which increases your potential clients!
At Ardent Flame we have developed a CMS with a group of modules to empower you to control your site how best suits your business. Our CMS is also extensible, so we are able to rapidly custom-develop additional features as you need them.